I was at work the other day and noticed a display case for M&M candies that looked like this:
He stood about 3-4′ tall and was all hollow inside, where the candy would be put. It’s a nice, eye catching display, and something other than a big carboard oragami set up. The thing that made me stop and take another looks was that the first thing that came to my mind was “this is my body, broken for you. Take and eat,” (found in chapter 14 of the Gospel of Mark).
What is this saying about M&Ms and the act of eating them?
It’s hard to see the line between just creative marketing and religious inspired (even if unknowingly) imagery that seeks purchase with deeper threads of meaning than just “mmm, candy”. With the personification of M&M’s in their ads there is the space to wonder. Even more so, when you go to the M&M’s website they claim “there’s an M&M in everyone” and has an application to transform yourself into an M&M! Interesting possibilities.